Learning Opportunities


The Role of Brand in the Nonprofit Sector

Branding in the nonprofit sector is at an inflection point in its development. Although many nonprofits continue to take a narrow approach to brand management, using it as a tool for fundraising, a growing number are moving beyond that approach to explore the wider, strategic roles that brands can play: driving broad, long-term social goals, while strengthening internal identity, cohesion, and capacity.

In this webinar, Harvard University’s Christopher Stone and Nathalie Kylander will discuss the changing role of brand in the nonprofit sector, and describe a new conceptual framework they have created—Nonprofit Brand IDEA—in which “IDEA” stands for brand integrity, brand democracy, brand ethics, and brand affinity. This new framework is designed to help nonprofit leaders create brands that contribute to sustaining their organization’s social impact, serving their organization’s mission, and staying true to their organization’s values and culture.

Learning Provider: Stanford Social Innovation Review

Opportunity Type: Webinar

Category: Inclusion & Diversity, Community Engagement, Relationship Building, Visioning, Big Picture Thinking, Self-Awareness, Self-Initiative, Self-Awareness & Development

Region: Cal, Edm, S, CE, CW, NE, NW

Start Date: N/A

End Date: N/A

Start Time: N/A

End Time: N/A


This is a pre-recorded online webinar. Please see the below link for more information regarding registration. 

Registration/More Info: http://https://video.webcasts.com/events/pmny001/viewer/index.jsp?eventid=42156

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